Kent vs Pureit: Best Water Purifier in India?

It’s significantly less likely to get safe drinking water directly from any water resources. And keeping health in mind, water purifiers have become a must-have kitchen appliance these days. There are various water purifiers in the market. They are built with the latest technologies and provide the safest drinking water.

However, water purifiers come in a variety of types and models, making it difficult to choose wisely among them. It’s often convenient to get the ones that give the best results on a minimum budget.

Kent and Pureit are two different water purifier brands that have successfully integrated their water purifiers in Indian households. But there is always one which is better than the other. In this article, we will make a Kent vs Pureit comparison that will help you decide which one to purchase. So keep reading to find out more.

Brand Overview



Kent is one of the most affordable water purifiers and loved water purifiers of Indian households. Kent is a Reverse Osmosis water purifier that uses next-generation technology to make your everyday life more vibrant and healthy.

The brand started operations in India in 1999 and quickly grew to become the country’s largest manufacturer of water purifiers. It offers various water purifiers that provide the safest drinking water possible using zero wastewater technology.

Its accessibility is not a joke. It is available both online and offline, which is extremely convenient and contributes to its increased sales. Premium Kent water purifiers include the Kent Supreme Light, Kent Maxx, Kent 11076 New Grand, and others. They not only purify any water, but they also refine the look of the space.

Kent purifiers are designed to be compact and can be easily installed in a small amount of space. The models are intended for use in all types of kitchens.



Hindustan Unilever Limited (HUL) is a company that has introduced the Pureit series of water purifiers. Pureit, a legendary water purifier line the brand could ever launch. While the parent company was founded in 1931, Pureit was launched in India in 2004. Soon after, it gained popularity throughout the country, and by 2008, Pureit had become a must-have kitchen appliance in many Indian households.

Pureit water purifiers are becoming increasingly popular due to their diverse range of options and easy availability. HUL Pureit Ultima, HUL Pureit Eco Water Saver, HUL Pureit Advanced Pro, HUL Pureit Copper, and many other Pureit water purifiers are among the best Pureit water purifiers from the line. Pureit water purifiers are built with the most advanced technology to provide you with the safest drinking water possible. 

Kent vs Pureit: The Key Differences

DesignWater purifier is made of food grade plastic and is non-toxic. Has an elegant look with a full digital display.
TechnologyUses RO, UV and UF technology.Uses RO and UV technology.
Capacity Average capacity of water purifier is 8L.Avergage Capacity of water purifier is 8.5L.
MaintenanceRequires service every 3-6 months depending on use.Requires maintenance every 6-8 months.
Price₹2500 – ₹20000₹1100 – ₹17000
Warranty1-year warranty1-year warranty

1. Water Purifier Design

Kent water purifiers are made of food-grade plastic that is both non-toxic and long-lasting. The best feature of Kent water purifiers is its transparent water storage tank, which is not usually found in other water purifiers. The water storage tank can also be removed easily for cleaning. Furthermore, this water purifier has two LEDs that alert you when it is time to replace its filter or UV bulb.

Pureit water purifiers have a very distinct contemporary design when compared to other water purifiers on the market. The water purifiers have an elegant (mostly sleek black), fully digital display, adding to their modern appearance. Kent water purifiers also emit a blueish light anytime you refill water to fill a glass.

2. Water Purification Technology

Kent uses their trademarked RO technology, UV and UF, and is generally considered the safest. Water first passes through a dregs filter before entering a carbon filter, which removes particles and silt. The RO process then removes all contaminants and impurities.

In the third stage, any remaining cysts or bacteria are separated by water passing through UV purification. The water is then passed through the TDS filter, which restores and replenishes minerals that might have been lost during the RO stage. Finally, UF purification removes all bacterias and other microbes, rendering the water completely safe to drink.

Most Pureit water purifiers have fewer purification stages than Kent, which purifies using RO, RO+, and UV technologies. The water is filtered, and pre-sediment filters are used for the first step. After that, it passes through the pre-RO carbon filter. Third, it goes through a mini-filter to eliminate larger particles. The RO process then starts by releasing the water through the RO membrane. The water is then passed through a microfiltration membrane to remove any residual contaminants. The water is treated through a post-RO carbon filter in the final stage, making it completely safe and drinkable.

3. Capacity

Kent has a high storage capacity of 8L and a high purifying capabilities of 60 L/hr, ensuring a constant supply of safe drinking water even in the absence of power. It has enough capacity to supply clean, fresh drinking water to a large family.

Pureit, on the other hand, typically has a storage capacity of 8-10L, with the majority of them having a capacity of 8L. It is adequate for larger families, as well as for use in offices or other workplaces.

4. Maintenance

The filters must be changed at regular intervals, or the water purification system will fail. Typically, the filters should be changed every 3 to 12 months. If the taste of the water changes, or if the membrane or filters appear to be worn, it is time to replace them. You can contact the Kent professionals and sign a contract for their services. The service includes a maintenance fee; for example, Kent Grand Plus maintenance costs around Rs 4000.

Since the capacity of most Pureit purifiers is only up to 3,000 litres, maintenance and timely service are required every 6-8 months. You can contact them if you notice any changes in the flavor of the water. They will also contact you to renew your contracts to keep your appliance in good working order.

5. Price

Kent purifiers are somewhat pricey. The price is high due to marketing expenses, brand recognition, and a high dealer margin. Its price range usually starts from Rs. 2,500 and Rs. 20,000.

When it comes to Pureit vs. Kent, Pureit purifiers are typically less expensive than Kent water purifiers. It’s because of the advanced purification process used in some of the models. Otherwise, both Kent and Pureit have similar price ranges. Pureit water purifier’s price ranges generally start from Rs. 1,095 to Rs. 17,000

6. Warranty and customer service

Kent water purifiers typically come with a one-year warranty. The customer service desk of Kent is always open 24*7. You can contact them by phone or email if you need assistance with your Kent water purifiers. Kent offers a smartphone-based service app that allows you to report a problem easily. The customer service usually sends a service technician to resolve the issue within 24 hours.

Pureit water purifiers are covered by a one-year warranty but no additional accessories. The customer service department is available 24*7, and you can call or email them to share your concerns, which will be addressed as soon as possible.

Kent vs Pureit: Which is Best?

Kent vs Pureit, which one to choose. It isn’t easy to choose between these two. Every product has advantages and disadvantages. Kent and Pureit are not free of them either.

Kent leads the overall score by a few points, as evidenced by its product diversity and purification technology scores. Kent can handle hard water due to its multi-stage purity and inherent filters. Kent is ideal if your water has a high TDS level. Kent also has a smaller storage capacity. Kent is a good choice if you have a small family.

If you are looking for a low-cost product, Pureit water purifier is a good option. Also, its large water storage capacity makes it an excellent choice for offices, schools, and other institutions. However, if you have hard water, this is not a good option.

Similar to this article, we have also compared Kent with Aquaguard. You could read that article before deciding to purchase a water purifier.

Aryan Shah is a model and a fitness enthusiast. His aim is to help people to live a fit and healthy lifestyle. He provides honest and unbiased reviews on all the different fitness supplements and equipments on the market.